America's 25 Most Reputable Companies 2014
In a 12,000-word New Yorker magazine story about Amazon.com this February, investigative journalist George Packer details how the 20-year-old Seattle online retailing behemoth has chewed up and spit out the U.S. publishing business and run hundreds of small bookshops out of business. Thousands of retailers, both online and off, are battling to stay alive in the face of Amazon's onslaught. The company has also been the subject of several exposés about the exploitative working conditions in its giant, un-air-conditioned warehouses. Given all that, I would have thought that a ranking of US companies by reputation would have put Amazon well down on the list. Instead Amazon has taken the No. 1 slot this year among 150 large publicly traded US companies rated by Reputation Institute (R.I.), a 17-year-old reputation management consulting firm based in New York and Copenhagen. (See the bottom of this post for the complete list of companies.)
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