Big-box electronics retailer Best Buy (NYSE: BBY ) and South Korean conglomerate Samsung have announced new Samsung Experience Shops that will be set up within selected Best Buy locations. The new mini stores will be set up inside more than 1,400 Best Buy and Best Buy Mobile specialty stores starting this month. The companies estimate that 900 locations will be completed by early May.
Samsung will display a wide range of its products, including smartphones, tablets, laptops, and cameras, among others. Specialized Samsung Experience Consultants will also be on hand to educate prospective buyers. The expansion will be another area where Samsung will compete directly with Apple, as the Mac maker has long had similar mini stores set up within Best Buy locations.
Best Buy retail head Shawn Score said the partnership was part of the company's Renew Blue transformation strategy.
� More Expert Advice from The Motley Fool The brick-and-mortar versus e-commerce battle wages on, with Best Buy caught in the middle. After what might have been its most tumultuous year in history, there are now even more unanswered questions about the future for the big box electronics retailer. How will new leadership perform? Will old leadership take the company private? Will a smaller store format work out for both the company and its brave investors? Should you be one such brave investor? To help answer all these questions, The Motley Fool has released a new premium research report detailing the opportunities - and the risks - in store for Best Buy. Simply click here now to claim your comprehensive report by today.
No comments:
Post a Comment